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INTERNET
STATISTICS
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Business Statistics |
- Internet
users in Britain log on for an average 446 minutes per month
- and
look at 282 pages during that time
- 20
percent of users account for 70 percent of all time spent online.
- Number
of on-line companies (UK): · 3.7 million
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1.2million are registered companies
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2.5million are Sole Traders.
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Population Statistics |
- 33
million people, more than half the UK has accessed the Internet
in the last year.
- 60%
of these people surf from home and 33% of these people
surf
from work
- 33%
do not have their own Internet connection, but have surfed from
friends houses, or Internet cafes, or schools
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Shopping Statistics |
- 11.1%
Shopping Lovers - shop often and tell others
- 08.9%
Adventurous Explorers - a group worth cultivating
- 09.6%
Suspicious Learners - need for usability here
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12.4% Business Users - competent but do not often buy
- 10.7%
Fearful Browsers - concerns about privacy, shipping, credit cards
- 15.6%
Shopping Avoiders - prefer hands-on shopping
- 19.6%
Technology Muddlers
- 12.1%
Fun Seekers
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