users in Britain log on for an average 446 minutes per month
look at 282 pages during that time
percent of users account for 70 percent of all time spent online.
of on-line companies (UK): · 3.7 million
1.2million are registered companies
2.5million are Sole Traders.
million people, more than half the UK has accessed the Internet
in the last year.
of these people surf from home and 33% of these people
do not have their own Internet connection, but have surfed from
friends houses, or Internet cafes, or schools
Shopping Lovers - shop often and tell others
Adventurous Explorers - a group worth cultivating
Suspicious Learners - need for usability here
12.4% Business Users - competent but do not often buy
Fearful Browsers - concerns about privacy, shipping, credit cards
Shopping Avoiders - prefer hands-on shopping